Why are your special offers limited?

From time to time we put out special offers via email (and sometimes on social media). These special offers tend to be limited as we usually only have a limited amount of stock, that we can sell on special offers. 

As a small bespoke business, we can't offer discounted supermarket pricing all of the time, and we can only offer special offer pricing on a limited basis. We operate a first come basis on special offers, as we think it is the the fairest way to pass on meaty savings to our customers.  

We are aware it is frustrating to those who miss out, and for that we can only say sorry!